Currently Brooks Running only has footwear with a 10mm or 12mm midsole drop in their Cushion category.
Design a 4mm Midsole Drop Road Running Shoe in Brooks Running’s Cushion Category using DNA Loft.
DNA LOFT
“A finely calibrated mix of Brooks DNA foam, air, and rubber, DNA LOFT cushioning is Brooks softest feel and ride, engineered to provide a softer feeling underfoot without losing responsiveness and durability.”
Cushion Category
“Soft and protective to cushion your every step.”
Current Models.
Ghost 12
Adrenaline GTS 20
Glycerin 18
Transcend 7
10mm Midsole Drop
12mm Midsole Drop
Design Elements of the Cushion Category.
Opportunity.
Midfoot to forefoot runners who want to enjoy the cushion of DNA LOFT.
Market Research.
High cushioned neutral supportive road running shoes.
4mm Midsole Drop
5mm Midsole Drop
6mm Midsole Drop
From Medicine to Enjoyment.
“The History of S’ mores: Ancient Greeks, Girl Scouts and One Very Puritanical Minister. “
By: Matt Blitz August 10, 2017 Food& Wine.
Ingredients:
Graham Crackers, Marshmallows, Chocolate, and a dash of Brooks.
